Do It Yourself Advertising-

You're the boss.
You do most of the jobs in your business.

You know your product and services.
You sell. You manage. You do just about everything. Except...You hire a plumber, electrician, lawyer and an accountant.
Why do you create your own advertising?

Many small to medium sized business owners say, 'Yes, I make my own advertising'.

When asked why they 'write their own advertising', the same business owners replied that they "wanted to save money".

Actually, you may be losing money by creating your own advertising!

Please answer the following questions:
Are people you don't know responding to your advertising message?
Are you sure you are on the best possible radio or TV station?
Does your brochure/pamphlet/hand-out literature professionally tell your story?
Are you certain you are marketing your product /service in the correct publication?
Are you positive that you are advertising to the correct demographic cell?
Are you convinced that you are paying the lowest possible rate for your advertising?
Is your space or time salesperson truly an experienced "advertising specialist"?
Do you know the correct questions to ask a media sales representative?

1 no = Keep on making your own advertising.
2 or more no's or I don't know = Hire Tryad L.L.C.